Sometimes handing a lead off to a sales team member is not enough. When dealing with C-level contacts, reaching them at a convenient time is often difficult. We focus on all of the elements of a quality lead by asking the prospect or customer to look at their calendar and set a date and time to meet by phone or in person.
With complex programs, we may integrate digital communications or even tangible creative packages to entice executives or their gatekeepers into keeping their appointments. Of course, sometimes a cancellation is necessary, but we get the appointment rescheduled.
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